TIP #2: the importance of capturing quality content

This post features the gorgeous Martha Lily Photography, my unsung hero behind Chloe Bucknell’s Country Blog. From pictures on my Instagram, to the image on my logo, blog content imagery and CB Design‘s branding, the chances are, Martha has captured them. When it’s not MLP, sometimes it’s my trusty Amazon tripod and very occasionally my wonderful boyfriend (a.k.a. the world’s most impatient photographer).

This post discusses how Martha feels about working with influencers/bloggers and how I found her on Instagram before proposing an opportunity to grow together. Who would have thought, a random photographer I DM’d off Instagram would today be a great friend and a huge part of my growing platforms.

So, if you’re looking to boost your social media status, here is my tip #2 on how I’ve gone from 2k followers to 6k followers on Instagram in under 6 months…

People i.e. potential followers are visual creatures. We all know pictures speak louder than words. I love writing on my blog, but I don’t enjoy talking on my stories so much (plus if anyone is like me, I always watch stories on silent) but my photography content is what people see first. If you want to gain engaged followers and become an influencer within your niche, I strongly advice you hire a professional photographer and utilise their photos along with your own on your profile (if you’re not very handy with a camera like myself).

Those who are most successful on social media are the ones who cultivate a brand that makes them look physically attractive, professional and yet also adventurous. It makes sense, to brands and your followers; it shows you have a lot to offer.

Taking the time to hire a professional photographer and working on a photoshoot is an amazing experience. It’s something that will put you in touch with a side of yourself you didn’t know you had. Our first photoshoot was at The Isle Estate, I had NO idea what I was doing, how to stand, whether to laugh or cry at first. Martha made me feel like a natural star, I was shocked at how much better she made me feel.

If you’re creative like me, you probably use social media as an outlet for your imagination. Many creatives have images they want to create, but don’t have the skills or equipment to fully make those concepts come to life. So, with a shared Pinterest board and outfit ideas jotted down, I handed it over to Martha.

Let’s see what Martha says about working with bloggers/influencers…

One bright and early morning, I opened my DM’s to a message about working with a blogger. I replied back and we got talking about what it was they (me) were looking for and it went from there. We discussed her goals, ambitions, brand collabs so far and what the dream brand work looked like.

Now that influencer (me!) is one of my closest friends on Instagram, we love sharing ideas and we talk like we’ve been friends for years. I think lockdown has made us closer. We’ve had time to plan and also let each other into our personal lives.

The joy of working with a photographer that really cares and shares the same interests does make a difference.

Do you think all bloggers/influencers need a professional photographer?

In short, I think everyone should have a photoshoot at least once in their lifetime. If you’re a brand or blogger, at the absolute minimum once a year, depending on if blogging is your full-time or part-time job. Having a set of professional images helps bulk out your feed and website, combined with your own content and user generated content.

I, as a photographer like to help my clients as much as possible, giving them tips on how to post their images i.e. how often I recommend, caption ideas etc. I enjoy brainstorming and the feeling of contentment knowing I’ve helped not only providing 100+ images but that they can then go on and use them to the best of their ability.

I also help my followers and potential clients with tips on how to take their own photos on their phone or camera. Through private messages, Skype or through free content on my IGTV.
How to take self portraits on your phone – watch video
How to edit photos on your phone – watch video
Tips on creating user generated content – watch video

How can a blogger justify the cost of a photoshoot?

Everyone obviously has different thoughts on what is expensive and what isn’t. However, it’s the value you’re getting from that photoshoot that’s important.

Let’s say you have a 4 hour shoot for £500.

You get 200 images sent to you for your own use, that works out less than £3 per photo and is less than a coffee these days!

200 photos could easily last you a year if you were posting regularly, inbetween using your own content too.

Why is it important to take my own photos?

However ideal it might be, a photographer cannot follow you around for every walking moment of every day, now that would end up expensive.

Behind the scenes and natural images are just as popular so why wouldn’t you want to use them?

The more you let your audience in, the more they invest in you and your story, the better the connections you will form.

We are all super nosey and love seeing an insight into how people live, their daily routine, how brands make their items and what everyone does for business. So, share those stories if you’re willing to, you will find your followers become far more engaged when they can connect with your content.

Why do I need to be in the photos?

Similar to the previous answer, people LOVE to see who is behind the brand or blog. People buy from people and there is a study that proves images with people in them do better.

I won’t pressure you to be in photos, I create ‘stock’ images for Chloe which can be close up of brand products, to a simple wild flower in a field. However, I can promise you that documenting you working, you wouldn’t even know I’m snapping away and natural shots are fab. Here’s a testimonial that explains it perfectly…

“Martha was professional throughout and I barely knew she was there which allows for the ‘natural’ photos. I highly recommend if you need some images to freshen up your website or for promotion in general.”

How can people get in touch with you?

I’m more than happy to answer any questions you may have. Here are my social pages;

For more examples of my work, including equestrian, brands, bloggers, and everything in between; have a look at my website.

What other blogger tips would you like to see on here? I love helping others so let me know in the comments and I promise to answer any questions!

Chloe x

This post features the gorgeous Martha Lily Photography, my unsung hero behind Chloe Bucknell’s Country Blog. From pictures on my Instagram, to the image on my logo, blog content imagery and CB Design‘s branding, the chances are, Martha has captured them. When it’s not MLP, sometimes it’s my trusty Amazon tripod and very occasionally my wonderful boyfriend (a.k.a. the world’s most impatient photographer).

This post discusses how Martha feels about working with influencers/bloggers and how I found her on Instagram before proposing an opportunity to grow together. Who would have thought, a random photographer I DM’d off Instagram would today be a great friend and a huge part of my growing platforms.

So, if you’re looking to boost your social media status, here is my tip #2 on how I’ve gone from 2k followers to 6k followers on Instagram in under 6 months…

People i.e. potential followers are visual creatures. We all know pictures speak louder than words. I love writing on my blog, but I don’t enjoy talking on my stories so much (plus if anyone is like me, I always watch stories on silent) but my photography content is what people see first. If you want to gain engaged followers and become an influencer within your niche, I strongly advice you hire a professional photographer and utilise their photos along with your own on your profile (if you’re not very handy with a camera like myself).

Those who are most successful on social media are the ones who cultivate a brand that makes them look physically attractive, professional and yet also adventurous. It makes sense, to brands and your followers; it shows you have a lot to offer.

Taking the time to hire a professional photographer and working on a photoshoot is an amazing experience. It’s something that will put you in touch with a side of yourself you didn’t know you had. Our first photoshoot was at The Isle Estate, I had NO idea what I was doing, how to stand, whether to laugh or cry at first. Martha made me feel like a natural star, I was shocked at how much better she made me feel.

If you’re creative like me, you probably use social media as an outlet for your imagination. Many creatives have images they want to create, but don’t have the skills or equipment to fully make those concepts come to life. So, with a shared Pinterest board and outfit ideas jotted down, I handed it over to Martha.

Let’s see what Martha says about working with bloggers/influencers…

One bright and early morning, I opened my DM’s to a message about working with a blogger. I replied back and we got talking about what it was they (me) were looking for and it went from there. We discussed her goals, ambitions, brand collabs so far and what the dream brand work looked like.

Now that influencer (me!) is one of my closest friends on Instagram, we love sharing ideas and we talk like we’ve been friends for years. I think lockdown has made us closer. We’ve had time to plan and also let each other into our personal lives.

The joy of working with a photographer that really cares and shares the same interests does make a difference.

Do you think all bloggers/influencers need a professional photographer?

In short, I think everyone should have a photoshoot at least once in their lifetime. If you’re a brand or blogger, at the absolute minimum once a year, depending on if blogging is your full-time or part-time job. Having a set of professional images helps bulk out your feed and website, combined with your own content and user generated content.

I, as a photographer like to help my clients as much as possible, giving them tips on how to post their images i.e. how often I recommend, caption ideas etc. I enjoy brainstorming and the feeling of contentment knowing I’ve helped not only providing 100+ images but that they can then go on and use them to the best of their ability.

I also help my followers and potential clients with tips on how to take their own photos on their phone or camera. Through private messages, Skype or through free content on my IGTV.
How to take self portraits on your phone – watch video
How to edit photos on your phone – watch video
Tips on creating user generated content – watch video

How can a blogger justify the cost of a photoshoot?

Everyone obviously has different thoughts on what is expensive and what isn’t. However, it’s the value you’re getting from that photoshoot that’s important.

Let’s say you have a 4 hour shoot for £500.

You get 200 images sent to you for your own use, that works out less than £3 per photo and is less than a coffee these days!

200 photos could easily last you a year if you were posting regularly, inbetween using your own content too.

Why is it important to take my own photos?

However ideal it might be, a photographer cannot follow you around for every walking moment of every day, now that would end up expensive.

Behind the scenes and natural images are just as popular so why wouldn’t you want to use them?

The more you let your audience in, the more they invest in you and your story, the better the connections you will form.

We are all super nosey and love seeing an insight into how people live, their daily routine, how brands make their items and what everyone does for business. So, share those stories if you’re willing to, you will find your followers become far more engaged when they can connect with your content.

Why do I need to be in the photos?

Similar to the previous answer, people LOVE to see who is behind the brand or blog. People buy from people and there is a study that proves images with people in them do better.

I won’t pressure you to be in photos, I create ‘stock’ images for Chloe which can be close up of brand products, to a simple wild flower in a field. However, I can promise you that documenting you working, you wouldn’t even know I’m snapping away and natural shots are fab. Here’s a testimonial that explains it perfectly…

“Martha was professional throughout and I barely knew she was there which allows for the ‘natural’ photos. I highly recommend if you need some images to freshen up your website or for promotion in general.”

How can people get in touch with you?

I’m more than happy to answer any questions you may have. Here are my social pages;

For more examples of my work, including equestrian, brands, bloggers, and everything in between; have a look at my website.

What other blogger tips would you like to see on here? I love helping others so let me know in the comments and I promise to answer any questions!

Chloe x